Compassion in World Farming: Encouraging Reduction to Forge a More Humane and Sustainable Food System
M.S. in Animals and Public Policy Externship Experience (MAPP)
Compassion in World Farming: Encouraging Reduction to Forge a More Humane and Sustainable Food System (Click link for Externship Presentation)
As a Public Engagement Intern, I focused on marketing research, content creation, influencer and podcast outreach, and social media for Compassion USA’s new “Eat Plants. For a Change” campaign. Through the distribution of weekly resources, we encourage consumers to give farmed animals a day off by eating more plants. I was also heavily involved in the organization and planning of an important campaign demonstration. I traveled to Chicago to corporate McDonald’s headquarters to hold a peaceful protest and drop off more than 200,000 signatures of consumers who want McDonald’s to make a meaningful commitment to chicken welfare. If you would have told me a few years ago that I would be working with a farmed animal welfare group on a plant-based eating campaign, I wouldn’t have believed you. Up until my final year of college, I thought I was going to go to vet school. But now I can’t imagine myself helping animals in any other way.
Here’s the link to their blog post about the event: https://www.ciwf.com/blog/2018/07/200k-petition-signatures-delivered-to-mcdonalds
And one to the petition: https://www.change.org/p/do-better-for-chicken